Prism

Purpose

SMBs are the backbone of India's economy, yet many struggle to adopt new technologies. Ingram Micro's SMB TechTalk was envisioned to bridge this gap, to create a platform where business leaders could access insights on cloud, AI, and automation. For us, the purpose was clear: curate an experience that empowers SMBs and strengthens the partner ecosystem.

Research

Insights from the 22-city debut refined the playbook for 2025 — shifting the lens from reach to resonance. Under the narrative "In the cloud, at the edge," four strategic hubs became the stage for sharper conversations. This year, the approach matured with content designed for continuity and lead-nurturing woven seamlessly into the experience — aligning OEM narratives, sustaining dialogue, and ensuring that next qualified lead (NQL) generation remained the consistent thread.

Ideas

For us, every event is an idea made tangible. An 8-member core team shaped the entire flow — from audience acquisition campaigns that reached 200+ SMB leaders, to tech-enabled registrations, OEM showcases, fireside chats, and networking formats that transformed agenda into engagement.

Solution

Dependability is built in the details. Outreach, content development, external speaker ideations and post event continuity, white paper downloads and case studies.

However, solutions aren't confined to logistics — they are frameworks built to move audiences closer to outcomes.

For SMB TechTalk 2025, the approach was deliberately refined: agendas structured to drive dialogue into intent, OEM narratives aligned with SMB priorities, and interactions calibrated to progress from awareness to conversion. Every touchpoint was designed not as an isolated engagement, but as a step in a larger continuum — where conversations evolve into opportunities, and participation matures into pipeline.

Measurement

If last year's impact was measured in reach, this year's is measured in continuity. Beyond the applause in the room, we are now nurturing leads generated at TechTalk, ensuring conversations turn into opportunities.