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Perspective
Delineates the opinion of our Co-Founder & Director,
Mr. Sandipan Ray on the trends taking the marketing industry by storm.
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Showcase
We recently launched a virtual edition
of
the Micro Focus Technology Horoscope 2021 powered by IDC on December 11, 2020.
The conference with the theme DX: Quantum Leap revealed IDC Futurescape predictions along with India implications. The virtual event was
a huge success and appreciated by the client
and delegates for its design adoption and flawless execution.
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Edge
Details the business processes we follow
at
Redefine in order to achieve our business goals.
Social Media Strategy for Events
Through our social media strategy, we create a buzz around upcoming events, update our readers
on
the organization’s news, and conduct interactive polls and surveys to keep our readers engaged.
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Spotlight
If you’re already investing in brand advertising, what else can you do to gain an edge over your competition? It’s time to take a hard look at your creative. According to the Ehrenberg-Bass Institute, great creative is 10 to 20 times better at driving sales than mediocre creative.
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Prism
Encapsulates the case study pertaining to a business process we follow and the strategies we craft
to accomplish the client objectives.
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| INSIGHTS |
| Five Ways to Improve your Site’s Ranking through SEO |
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Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance. Fine-tune your web writing skills. Don’t forget to use bold, italics, heading tags, and other emphasis tags to highlight keyword phrases. |
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Regularly updated content is viewed as one of the best indicators of a site's relevancy, so be sure to keep it fresh. Audit your content on a set schedule and make updates as needed. |
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When designing your website, each page contains a space between the tags to insert metadata, or information about the contents of your page. It is important for you to review and update Metadata as your site changes over time. |
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Create relevant links within the text and instead of having ‘click here’ links, try writing out the name of the destination such as “Redefine Webinar”. It is rich in keywords and will improve your search engine rankings. |
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Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers or screen readers. |
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