Newsletter


	PRISM

	Summary The Corona Virus pandemic has affected all industries around the world equally. This case study shows how Redefine as the marketing partner of Avaya, employed its best strategies and leveraged tools of telecalling to generate leads for Avaya Spaces during a crisis. Lead Generation is a marketing process of Read More

			EDGE

			How We Conduct Webinars Webinars make communication easy and efficient. Being an expert in data-driven marketing, we use data extensively to acquire audience for webinars. To ensure that we do not just acquire an audience, but the right audience, we follow a step-by-step guide and a thorough quality check to ensure a fail-proof process Read More

	SHOWCASE

	we understand that the future of the events lies in virtual events, especially in the face of the pandemic. With the world in a virtual state of lockdown, what better than reconnecting and turning the situation around, virtually? Virtual events can be as impactful as real ones if not more, as engaging and as informative, with a few Read More


	SPOTLIGHT

	Locked-down and Out? Digital Marketing to The Rescue! If there was ever a doubt about the need for digital transformation ensuring longevity of businesses, the Covid19 pandemic has erased it. And how do you cope with a state of complete physical lockdown as a corporate events and marketing company? Simple, go virtual. From simple emails to the all-engulfing social media universe, India has embraced the internet with open arms, with a digital population of over 680 million active users. As of 2020, India has the highest number of Facebook users across the globe with close to 300 million users, and the highest number of WhatsApp and TikTok mobile app downloads in the world. However, it is not just social networking apps- video sharing platforms such as YouTube became highly popular during the IPL with matches streaming at over two billion views per day. T-Series, the Indian music house is the highest followed account on YouTube till date. With data packets getting cheaper, more and more Indians have adopted a digital lifestyle.
	Considering all the above, we recognized that purely physical processes are obvious targets for change and our team across all platforms worked diligently to instead adopt a digital route that resulted in exceptional experiences.

	Fortunately, our digital marketing vertical DIGICOM was developed much before the pandemic. However, at the onset of Covid19 and the subsequent lockdown, we at Redefine swiftly moved to build our capability in digital engagement, invested in webinar portals, and built a virtual event platform. Since the start of April and until August, we helped several organizations connect with their prospects through Webinars, ePanel Discussions and Virtual Events.

	We organized over 100 webinars engaging over 10,000 audiences for our clients. Not only that, we organized Micro Focus’s first-ever global virtual event with over 20 speakers and nearly 2,000 attendees.

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