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| PERSPECTIVE |
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Augmenting Digital Capabilities In An Experience Economy |
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We live in an experience economy which is growing and innovating faster than ever, bolstered by digital realities. With events industry embracing digital transformation, immersive experiences are now a frequent spectacle; registrations, seamless exercises; and audience, not just attendees but real participants. |
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| PRISM |
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Micro Focus Garners 95K+ LinkedIn Impressions with Redefine |
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This case study shows how Redefine, as the event management agency of Micro Focus, used LinkedIn based registration process for Technology Horoscope 2020 to boost the digital footprints of Micro Focus and its event marketing on LinkedIn tremendously. |
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| Spotlight |
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When You Drive, Never Drink
Heineken has launched a new ‘When You Drive, Never Drink’ campaign starring Formula One champions Keke and Nico Rosberg. The TV ad hopes to highlight that no matter how confident a driver you are, the best driver is always the one that doesn’t drink and drive.
The insight for the campaign was drawn from Heineken’s global research on drink driving triggers, which found overconfidence in driving ability after consuming alcohol is a key cause of drunk driving.
The campaign, which indirectly promotes its zero-alcohol beer, portrays a strong social message and includes a 30, 60 and 95-second film, as well as digital and social assets that will launch in multiple countries around the world. The When You Drive, Never Drink message will also appear on F1 circuit branding. |
| Source- MarketingWeek |
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| ShowCase |
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Adding another brilliant feat, we expanded our footprints to Dubai as we constructed Romanian Pavilion at Middle East Energy Dubai 2020. Middle East Energy, the biggest annual global energy event in Dubai, brings together energy manufacturers and suppliers to showcase new technologies and innovative solutions covering the entire energy value chain. The event witnessed participation from over 1200 exhibitors from more than 130 countries.
In the pavilion we constructed, Romanian electronic giants such as Electrotel, Spectralink, Romind T&G, Hetma International, Enevo Group, Simcontrol Solutions, etc. exhibited their products across five key sectors- power generation, renewables, transmission & distribution, energy consumption and digitalisation. |
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| Insights |
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| Source - Hubspot |
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