Happy New Year! It's a week into 2018 and the first quarter is just beginning. We at Redefine are also ready to take on the year with aplomb with redefined focus and enthusiasm! 2017 has flown by, and just like clockwork, B2B companies are planning for next year’s marketing strategy again. This is when marketing teams have their “what worked and what didn’t work” discussions, which makes this the perfect opportunity to reflect on emerging trends  in 2018 that will pick up steam. 1) Binging on B2B - B2B marketing is getting harder. CAC (Customer Acquisition Costs) are getting higher on a yearly basis which means less room for error on strategy and execution.

Data driven companies who master the science of analytics, and the art of building personalized customer experiences will win. Mistakes in 2018 will be extremely costly with competitors lurking around every corner, waiting to capitalize on the failures. Inbound sales are a formidable revenue-generating component in many B2B organizations.
2) Building the Ideal B2B team - At Redefine our Business development team is named as 25by 20 which spells our target and the year by which it has to be achieved. Marketing talent remains the driving and creative force behind your team. Hiring, training, and retaining excellent digital marketers, business development and servicing guys, data driven ninjas and telecallers are priorities in many leading B2B organizations. And yes who can afford to ignore millennials!
3) Putting Things Into Action In 2018 - Everything revolves around a buyer focus and it is creating an individualized experience.  The baseline should be providing memorable experiences to your ideal customers by upgrading content, improving process efficiencies, optimizing all engagement channels, and executing a unified strategy with the sales team.

The Woman with a Midas touch
You are doing yourself a disservice by not taking up the challenges placed before you," says  Manisha Bacchan, Head- Telesales, Redefine Marcom. "Solution would be found and later you would realise that it was worth taking the risk. There are a lot of areas in which you need to give up control and learn to delegate.”

“It wasn’t easy for me initially at Redefine. People were scared of my exterior and thought I was swollen headed’’.  It was   gradually with time, efforts and my transformational leadership skills, I gained confidence of my boss, my peers and team. Sandipan sir has been pivotal in manoeuvring me ahead and instilling confidence in me that’ I can do it’. I was entrusted with diverse projects alongwith decision making powers to handle it all! The confidence that management (Sandipan, Akshay and Vishal Sir) bestowed on me was enough to propel me to success.
“After joining Redefine, I got so many awards and accolades for my work and at personal sphere got more time to spend with my family and friends” says cheery eyed Manisha.