I do, I do, I do- What will you do differently in 2018? As we start looking forward to 2018, instead of the trends that proliferate at this time of year, I thought I’d look at those ways we can begin to think differently about B2B marketing over the coming year. These are my top tips for getting to grips with B2B marketing strategy: Examine the commercial environment by SWOT and don’t make assumptions: We as B2B marketers are now working differently with our customers, our organisations and our profession.

Things have changed including the buyer journey, the sales funnel, how we engage with our customers and how our customers engage with us, the language we use, and the technology. It is high time to accept the changes without challenge like the divide between traditional and digital marketing, and the supposed shrinking of our attention spans.

Don’t be ‘marketing myopic’ –
In our B2B marketing world, we need to stop relying on the marketing activity that we’ve always done and start asking ourselves: are we really doing the right things? Like at Redefine my marketing team physically sits with operations team within the organisation Many marketing teams are in an area completely alienated  from what’s often called internal services which hampers the smooth working. As B2B marketer, one should do whatever is necessary to relocate to where you’ll be able to have on-going, direct interactions with your salespeople.
Curiosity is the cat to be belled-The best marketers are infinitely curious, because they really want to understand what’s important and why. And the two crucial questions can be uncomfortable to ask: why are we doing this? Is this in sync with our customers need and wants?
Apply the domino effect - Start with a specific- by focusing on just one thing, whether that be a single output or a specific activity for one part of your business. If you can shake up even a single way of doing something, it has the potential to spread throughout the entire organisation. And you just might be surprised by who approaches you to say "I want one of those [marketing activities]".

“Development is the foundation and Redefine has helped me build my superstructure with it", says the ever smiling Poonam. 
With a team of 9 individuals who are at a early stage of their career and learning, she believes that her team is efficient and effective with everybody taking charge of their responsibilities independently. Hiccups are a part of any work which Poonam and her team face consistently like crude and unprofuled data and faulyty TG profiling at times . I have been fortunate enough to get success in the form of leads and me and my team has manoeuvred smoothly with these challneges with the right aptitude and attitude .’ I have experienced a fast journey over the last 1.5 years and I feel really lucky to have had such an all-round involvement  in the services putting my existing managerial experience to use.
"I am at working at an organisation that sees visions and values. I’ve never experienced that anywhere else.Sandipan sir has been critical in moving me ahead and imparting trust in me that' I can do it'.It helps me to believe my work"
She is a die hard fitness freak and  manages to keep herself lean and slim with her diet plans, fitness regime and  exercises. Fitness is very important to reach rewarding heights. 
She has a vision to take lead generation to next level by inducing new ideas like sprucing up inbound process and using  digital marketing . With an ever smiling face and her gentle tone, Poonam is a perfect blend of a manager and a mentor and a true' Human of Redefine'.

Social Media Associate(2-4 years): Manages company social media channels, including Facebook, LinkedIn, Twitter, and other relevant platforms.  Assists social media management with large projects, events, and community management. Works as part of a team to develop large social media campaigns