We are at an inflection point of 2018. With clear visibility in terms of targets and the achievements of the past quarter, it’s time we rush to hit the mark by the end of this financial year.

We, at Redefine, are poised to cater better to our clients in order to enable them to achieve what they intend to. We are growing with renewed focus and now, our strength stands at about 100 Redefiners. We are expanding our Bangalore team because we believe that client servicing and client feedback form the core of what we do and what we achieve!

Recognising that videos are the future and that videos can humanize a brand, we are proud and excited to foray into the domain of video marketing. There is more than one reason why we pivoted to videos. We are in a digital era that continues to grow and demand creative and engaging content. Video is a great way to show our clients’ products’ features, tell a story and get people engaged.

Today, people are consuming more video content and are getting used to it. We, as marketers, decided to leverage this trend by tailoring our videos for our clients’ customer journey stages: awareness, consideration and decision. Videos allow for immediate customer engagement, with fast purchases, downloads and even instant calls for queries.

We believe that in today’s age of rapid technology and device adoption, brands have to connect on a human level. Videos serve as a perfect way for a brand to talk to users and begin building a more humanized connection point. If brands can’t be next to consumers, videos are the next best thing!
It is also undeniable that in the contemporary age of digital disruption, people are inundated with content from multiple sources even while they have short attention spans. Videos, having quality visual content and high convincing factor, can be an effective way to bring in new businesses and to strategic brand storytelling. We, at Redefine, have reposed our trust in the fact that video equates to hundreds of thousands of words.

Finally, before I sign off, I would like to thank you all for your continued trust and insights that encourage us to foray into unchartered territories and to deliver our best.

Best Regards,
Sandipan Ray
Software Innovation Dialogue 2018

Redefine executed first-of-its-kind MICE event for Micro Focus in Jaipur from 12th-14th July, 2018. Based on the theme - Innovate to Accelerate, Software Innovation Dialogue 2018 was a conglomeration of IT luminaries, industry experts and technology leaders who laid down a roadmap for digital transformation for the IT industry. The prime attractions of the event were the key note address by the Innovation Ambassador of India- Sonam Wangchuk, innovation demo tours, insightful break-out sessions and melodious voice of Hemant Brijwasi at the gala evening.

Redefine won tremendous appreciation from the client for smooth end-to-end management, good quality creatives, effective mailer communication and for flawless operations on all the three days of the event.

“In every operation, there is above the line and below the line. Above the line is what you do by the rulebook. Below the line is how you do the job. I believe in delivering excellence whether being above the line or below the line”, says Lawrence Lakra, Head- LiveCom Operations, Redefine Marcom.

Hopping from the hotel to media to events industry, Lawrence joined Redefine in 2017 equipped with 15 years of experience in executing and managing corporate events.
“Redefine has given me a plethora of opportunities to realise and grow my potential.
Whenever a new technology surfaces, marketers are among the first to experiment with it. This is because they are constantly in competition to employ the most innovative and engaging tactics to grab their customer’s attention.
Right now, video marketing is the latest buzzword and is steering marketing strategies across the globe. Latest marketing trends suggest that by 2020, videos will grab 80% of the total internet traffic.
There’s no getting around it- marketers must create visual content if they want to scale their brands faster than ever before.