Welcome to our ‘Redesigned Redefined’  newsletter. Since our last newsletter we have several new and exciting stories to share with our community. The festival of Diwali is undoubtedly the biggest and brightest of all festivals. It is not surprising then that this is that time of the year when brands   go all out to connect with their consumers with attractive offers and creative campaigns. And here at Redefine we had some big 'creative fireworks'   for several brands like a Diwali party for Dassault Systems, Flipkart Diwali campaign which particularly stood out when it came to dialling emotional engagement.

We also successfully concluded the first leg of the START-MANAGE-EXPAND, Season 4, connecting over a lakh of entrepreneurs, across 100+ SMEs in each of 4 cities of India. 
We associated with Flipkart India to commemorate the valor and heroism of our brave martyrs and 
defence personnel by reaching out to the families This was a humane effort, a giveback initiative  as we wanted to ensure that the soldiers and their families, have something to look forward to, when the whole country is getting into a celebratory mood. 
I think It is important to think ‘Beyond the Inbox’ to announce your seasonal promotions especially in B2B. The fast forward B2B firms are using personalised content marketing to the maximum. It is all about Micro-targeting and drawing from data and analytics to better understand the target audience and responding in real – time with targeted messaging and content like we are doing for our clients. Getting into the true spirit of festive season with your social media campaigns will make it engaging for your clients and customers as well. And yes, our Redefiners also ringed in the celebration with dazzle, delight and delicacies abound, glimpses of which are included .

Wishing you a wonderful new year ahead!

My path in Redefine has been anything but typical. I joined in 2009 and was amongst the first three people which means I have seen the baby grow- right from the inception to the perception which we envisioned! I kind of stumbled into being designer here in to the new world of event collaterals without any previous background doing everything- data entry, set ups, teaching excels  which made me realise that the role in the end is much more selfless and service oriented than it is crazy mastermind. And once I got that, I was hooked.

That’s the’ Shine in Redefine’ 
My Mantra is- Be healthy and treat your Work as Worship .Push yourself harder than anyone else.
A lot of it has to do with the bar you set and expectations you have for yourself!

filming an emotional branding film, covering their CSR project. This blog has excerpt about my travel and how I enjoy my work and life while I am on travel. The important thing is to be proud of your work and your capacity and to live true to yourself.…

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